The Phronesis Growth Protocol

We embed smarter systems and sharper execution directly into your operating rhythm, using our founder & executive wisdom and experience. Not your backlog. Not your Notion board. Your business.

Diagnose

We map the chaos, surface the problems under the problems, and get honest about what’s broken.

We’ve uncovered and triaged problems at both SMBs and billion-dollar enterprises - and have the wisdom and experience to identify root causes. That means we’re not wasting time on vanity audits — we’re zeroing in on the friction that matters to move the needle.

Design

We architect solutions that fit your systems, your team, and your runway — not just best practices.

Everything we build is grounded in your team’s real-world constraints and growth goals, and backed by years of experience. No decks-for-hire, no one-size-fit-all frameworks. Just the right systems, built for your goals.

Deploy

We roll up our sleeves and execute. No guesswork. Just outcomes.

We know that the magic is not in the idea, but the execution. We’re not just consulting on a proposal. We embed with your team and lead the work. We’re not paid for ideas; we’re paid for outcomes. That means sleeves rolled up until the system delivers.

What we build:

Embedded AI + automation (only where it adds value)

Unified operating systems

Executive dashboards that drive decisions

GTM alignment across Product, Marketing, and Sales

Strategic clarity and team-wide focus

Because we’re not theorists. We’re operators who’ve scaled platforms, carried quotas, managed P&L’s and owned the outcome.

  • "They scaled our systems without killing our culture... They got us to the next level without breaking us."

    Founder, eCommerce Brand, LA

  • "We thought we needed more people. We needed better systems. Their automation and AI work paid for itself in 2 months."

    COO, Marketplace, Austin

  • PGL helped us 3x our customer acquisition and increased our MRR by 80% with data-driven strategies. The ROI has been incredible.”

    Founder Health and Fitness lounge, Toronto

  • "As a founder, I used to spend half my day second-guessing numbers. Now I have a real dashboard... That's priceless."

    CEO, Services Firm, Chicago

Your business doesn’t need more ideas. It needs momentum.
We don’t lead with a pitch. We lead with a conversation—because real businesses don’t run on templates.

Let’s cut through the noise. And build what actually works.