The AI Reality Check: A.I. won’t save your business. But alignment might.

The Real Talk

You’ve been sold the AI dream. You got a chatbot. Or an automation flow no one uses.

You're not alone:

“70% of companies experimenting with AI haven’t seen ROI.” — McKinsey, 2024
“Trust and execution are the top barriers to adoption.” — Deloitte
“80% of AI projects fail without business alignment.” — Gartner

The problem? AI doesn’t work if your teams don’t. It doesn’t work if your strategy is duct-taped together. It doesn’t work if it was sold by someone who’s never run a business.

What We Do Instead

At Phronesis Growth Labs, we take a different path. We:

• Align strategy to systems

• Build infrastructure that scales

• Use AI where it actually drives value

No theater. No guesswork.

Cutting Through the Noise: Why AI Strategy Requires More Than Just Tools

Since late 2022, the AI gold rush has created a market flooded with over 11,000 AI service providers. Half launched in the past 18 months. But in the rush to capitalize, clarity has suffered.

Most AI consultancies fall into one of three traps:

• Lack of real-world experience: They know prompts, not process.

• Hype over substance: Their decks are slick. Their execution isn’t.

• Disconnected expertise: Marketing, engineering, and ops don’t talk to each other.

Our Point of View

The next wave of AI value won't come from noise. It will come from trusted advisors who can bridge innovation and implementation.

We bring:

• Platform-level experience from inside major tech

• Operational depth from industrial and complex systems

• GTM alignment that ensures AI drives measurable growth

The Bottom Line

If it’s not delivering better decisions, faster execution, or measurable outcomes—it’s not AI. It’s theater. And you don’t have time for theater.

Final Word

AI isn’t the answer. It’s a tool. And like any tool, it only works in the hands of teams who are aligned, equipped, and accountable.

Don’t get sold another dream. Get results.